# I give ideas a world.

Art director and senior brand designer for brands like Reserve, UGLYCASH, Snapchat and Canva. As Kathiuska, I explore human narratives and emotions through color.

## Selected work

 [![Monetarium 2025 illustrated photowall installed at the Washington event](/media/responsive/4330246ff2d59844-960.webp) Monetarium 2025Art directionBridging the gap between traditional U.S. institutions and the future of finance.](https://kathiuska.com/work/monetarium/)[![Isometric illustration for launching a DTF](/media/responsive/daa41c1ba98647ba-960.webp) ReserveIllustration to brand designFrom a dollar app to onchain index products](https://kathiuska.com/work/reserve/)[![Uglyman action figure with limited-supply stickers](/media/responsive/73394f870c8d900c-960.webp) UGLYCASHCharacter and campaignsA character for a brand that chose to stay ugly](https://kathiuska.com/work/uglycash/)[![Wake+Make coffee bag and Upwork mug on yellow](/media/responsive/b6ba521b234af737-960.webp) Upwork, Wake+MakePackaging illustrationThe quiet minute before the working day](https://kathiuska.com/work/upwork-wake-and-make/)[![Picó sound systems and dancing, an illustration from Canva Represents Colombia](/media/cases-highres/4bb9dbaf-90ac-49df-adfa-700109b66b2f.jpg) Canva RepresentsIllustration collectionThe street as Colombia’s living room](https://kathiuska.com/work/canva/) [All work Explore more projects](https://kathiuska.com/work/)

## Brands I have worked with

-   Snapchat

-   Airbnb
-   Upwork
-   Adobe
-   Amnesty International

-   Avianca

-   Alcaldía de Medellín

-   Fiesta del Libro y la Cultura de Medellín

-   Snapchat

-   Airbnb
-   Upwork
-   Adobe
-   Amnesty International

-   Avianca

-   Alcaldía de Medellín

-   Fiesta del Libro y la Cultura de Medellín

## Practice

-   ### Art direction
    
    Art direction for launches, campaigns and events, from the first concept to the final asset.
    
    [Monetarium 2025](https://kathiuska.com/work/monetarium/)
    
-   ### Visual systems
    
    One illustration language, carried from Reserve.org to its stand at Consensus Hong Kong.
    
    [Reserve](https://kathiuska.com/work/reserve/)
    
-   ### Motion
    
    Brand animation, social loops and short films, often drawn frame by frame.
    
    [Snapchat](https://kathiuska.com/work/snapchat/)
    
-   ### Illustration
    
    Characters and images that give an abstract product something to hold on to.
    
    [UGLYCASH](https://kathiuska.com/work/uglycash/)
    
-   ### Objects
    
    Apparel, merchandise and printed editions, from design and production to the shoot that launches them.
    
    [Kathiuska objects](https://kathiuska.com/kathiuska/#objects)

Source: https://kathiuska.com/