[Selected work](https://kathiuska.com/#case-studies) # Monetarium 2 An illustrated identity for conversations about the future of money Art direction, brand design and motion2025 ![Monetarium 2 key artwork: Washington monuments, oak leaves, hands and modular cubes](/media/responsive/fa465ff33220ebf8-960.webp) Monetarium 2, organised by Confusion Capital, brought economists, policymakers and developers together in Washington, D.C., for three days of conversations about money. I developed the event’s identity, from the logo and key illustration to stage backdrops, print and animation, working with the audiovisual production team. Company Confusion Capital Place InterContinental – The Wharf, Washington, D.C. ## Deliverables - Key artwork - photowall and backdrops - speaker cards, agenda and screens - shirt graphic - print assets - title sequences and lower thirds - event logo ## An illustrated identity Washington’s monuments, oaks and cherry trees connect the longevity of its institutions with the city’s landscape. The hands suggest exchange between people; the cubes refer to Reserve’s proposal to combine different digital assets in a single asset. ![Monetarium 2 composition: oak, monuments, hands, stars and cubes](/media/responsive/99e603fd3d79bbf5-960.webp) ![Three isometric modular cubes, white linework on navy](/media/responsive/49905a2e660f112b-960.webp) ![Branching geometric tree drawn in pale lines against dark blue](/media/responsive/57e2aca480613a46-960.webp) ## Stage, print and objects ![Wide auditorium view with two speakers beneath a Monetarium 2 screen](/media/responsive/c25fe3365d7038c5-960.webp) ![Printed Monetarium 2 backdrop extending across an interior wall](/media/responsive/cbfa50744aac1c51-960.webp) ![Two speakers seated before the illustrated branching-tree stage backdrop](/media/responsive/12363cd17d2aa61e-960.webp) ## Motion ![Monetarium 2 · Highlights, opening frame](/media/responsive/41c610e15d06ee91-960.webp) ![Fireside chat · Michael Selig, opening frame](/media/responsive/c4b3598000be71ef-960.webp) ![Roundtable · Intro to Reserve, opening frame](/media/responsive/7f7f48f0f9d4672f-960.webp) ![Monetarium Dialogs · The dollar’s global dominance, wide shot of the two speakers in front of the illustrated Capitol backdrop](/media/responsive/ae75e604b4f9f176-960.webp) ![Monetarium Dialogs · America’s unspoken debt crisis, opening frame](/media/responsive/bf00cfe5523aa16c-960.webp) ![Monetarium 2 fireside chat: two speakers seated in front of the blue session screen](/media/responsive/monetarium-roundtable-room-c70d5e8c9044b890-960.webp) ![A guest interviewed at Monetarium 2 in front of the Washington skyline backdrop, a frame from the Highlights film](/media/responsive/48ff714a1e97129f-960.webp) ![The three backings placed in the venue: the event photowall (240 × 90), the interview backdrop (120 × 90) and the interview wall (36 × 36)](/media/responsive/9bff92581e70c46c-960.webp) ![The Monetarium 2 photowall installed in the hotel, seen at an angle](/media/responsive/335d3592dc484069-960.webp) ![Detail of the printed Monetarium wall: Jefferson Building columns, cubes and cherry blossom](/media/responsive/8234e28588f0e07c-960.webp) ![Detail of the printed Monetarium wall: hands, rayed cubes and the Jefferson Memorial](/media/responsive/c67b148dbf7a4e1d-960.webp) ![Detail of the printed Monetarium wall: a hand dropping coins into an open hand, in white line on navy](/media/responsive/9421b33d4a77a73d-960.webp) ![Detail of the printed Monetarium wall: oak leaves in white line on black](/media/responsive/a88353ea04e78494-960.webp) [![Fireside chat · Michael Selig, opening frame](/media/responsive/c4b3598000be71ef-960.webp)Fireside chat · Michael Selig](https://www.youtube.com/watch?v=DbD1LwxGXPU) [![Roundtable · Intro to Reserve, opening frame](/media/responsive/7f7f48f0f9d4672f-960.webp)Roundtable · Intro to Reserve](https://www.youtube.com/watch?v=MCW3nTbuUfQ) ### Monetarium Dialogs ![Monetarium Dialogs backdrop: the Washington skyline, with the Capitol, the Washington Monument and the Jefferson Memorial, in white line on navy](/media/responsive/26afd97572bc6518-960.webp) ![Monetarium Dialogs set: two armchairs and a table in front of the skyline backdrop](/media/responsive/10a03ee6db19b9cd-960.webp) ![Top-down room layout for Monetarium Dialogs: a rectangular stage at the upper centre, seven circular tables in two rows, and smaller equipment marks at the front and back. No dimensions or key are shown.](/media/responsive/02d6f3c312f04303-960.webp) [![Monetarium Dialogs · The dollar’s global dominance, opening frame](/media/responsive/ae75e604b4f9f176-960.webp)Monetarium Dialogs · The dollar’s global dominance](https://www.youtube.com/watch?v=EheFyt5EtEs) [![Monetarium Dialogs · America’s unspoken debt crisis, opening frame](/media/responsive/bf00cfe5523aa16c-960.webp)Monetarium Dialogs · America’s unspoken debt crisis](https://www.youtube.com/watch?v=Qux-7amwvBA) ## Speakers, agenda and screens ![Speaker announcement for Eric Balchunas](/media/responsive/ec09a249dc886376-960.webp) ![Speaker announcement for Michael Selig](/media/responsive/2bbc9888187bd156-960.webp) ![Speaker announcement for Quinn Thompson](/media/responsive/2e3be93eac9ae345-960.webp) ![Speaker announcement for Romina Boccia, Monetarium Washington, June 19 to 21](/media/responsive/c3e250a88a4a8f23-960.webp) ![Agenda slide: Friday June 20 speakers, with their portraits](/media/responsive/38358416111b9ed1-960.webp) ![Register today card: Monetarium 2, Washington D.C., June 19 to 21, over the illustrated wall](/media/responsive/c493e527f8e121d3-960.webp) ![Monetarium 2 screen slide: Next speaker, Eric Balchunas, The history of ETFs and lessons for DTFs](/media/responsive/eb64a0d657308672-960.webp) ## Motion variations ## The first edition · 2024 For the first edition, in San Francisco, I explored wealth through the forces of nature, energy and exchange. In 2025, I returned to that visual language, incorporating Washington’s architecture and landscape. ![Blue line-art panorama of monuments, geometry and landscape motifs](/media/responsive/19008450bdfa42c0-960.webp) ## Credits Art direction, illustration, graphic design, logo, lettering, motion Catalina Vásquez Audiovisual production Rino Arreaza Rodolfo Castillo Dialogs room plan Rino Arreaza [Next case Reserve_Brand design, illustration and digital experiences_ ![A vault surrounded by stacked geometric forms, illustration for investors](/media/responsive/5e3485fdd4a1b078-960.webp)](https://kathiuska.com/work/reserve/) Source: https://kathiuska.com/work/monetarium/collection/