[Selected work](https://kathiuska.com/#case-studies) # Monetarium 2 An illustrated identity for conversations about the future of money Art direction, brand design and motion2025 ![Monetarium 2 key artwork: Washington monuments, oak leaves, hands and modular cubes](/media/responsive/fa465ff33220ebf8-960.webp) Confusion Capital’s second Monetarium brought economists, policymakers and builders together in Washington, D.C., for three days of conversations about money. I developed an illustrated identity that connected the city’s institutions with nature and exchange. I carried it through stage design, print and motion, working with the audiovisual production team on the event films. Company Confusion Capital Place InterContinental – The Wharf, Washington, D.C. Deliverables - Key artwork - photowall and backdrops - speaker cards, agenda and screens - shirt graphic - print assets - title sequences and lower thirds - event logo ## Institutions, nature and exchange I paired Washington’s monuments with oak leaves and cherry blossoms to connect institutional longevity with the city’s natural landscape. Hands introduce exchange; isometric RToken cubes connect the composition to Reserve’s modular funds. ![Monetarium 2025 interview backdrop: an oak drawn in white line on navy, with isometric cubes in the corners](/media/responsive/2948e1a62e200f6e-960.webp) ![Monetarium 2025 key artwork in blue: flag, Capitol, Washington Monument, Jefferson Building, oak and cubes](/media/responsive/38605f065b61f706-960.webp) ![Monetarium 2 identity as a wide blue quilt: bridge, Jefferson Memorial, flag, Capitol, oak, hands and RToken cubes in white line](/media/responsive/50460bfde5f81a3c-960.webp) ![Three isometric RToken cubes with rays, white line on blue](/media/responsive/e931ad4b2684dd35-960.webp) ## Stage and space The backdrops had to keep attention on the speakers, both in the room and in the recordings. I used a restrained composition and textures that retained detail out of focus. The identity was applied to the stage, interview sets, photowall and screens. ![Monetarium 2 stage in Washington: two speakers seated in front of the illustrated backdrop](/media/responsive/monetarium-stage-56becc76aad7ae45-960.webp) ![Monetarium 2025 interview backdrop: an oak drawn in white line on navy, with isometric cubes in the corners](/media/responsive/2948e1a62e200f6e-960.webp) The drawing ![Two guests interviewed at Monetarium 2 in front of the oak backdrop, a frame from the Highlights film](/media/responsive/bea5d0c76453f6d2-960.webp) On camera Artwork and a frame from the event recording: the fine textures sit behind the speakers without competing with their faces. ![Monetarium 2 fireside chat: two speakers seated in front of the blue session screen](/media/responsive/monetarium-roundtable-room-c70d5e8c9044b890-960.webp) ![A guest interviewed at Monetarium 2 in front of the Washington skyline backdrop, a frame from the Highlights film](/media/responsive/48ff714a1e97129f-960.webp) ![The Monetarium 2 photowall installed at the hotel, Hosted by Confusion Capital](/media/responsive/fa7ddbb7b2b52eb8-960.webp) ![The three backings placed in the venue: the event photowall (240 × 90), the interview backdrop (120 × 90) and the interview wall (36 × 36)](/media/responsive/9bff92581e70c46c-960.webp) ![The Monetarium 2 photowall installed in the hotel, seen at an angle](/media/responsive/335d3592dc484069-960.webp) ![Detail of the printed Monetarium wall: Jefferson Building columns, cubes and cherry blossom](/media/responsive/8234e28588f0e07c-960.webp) ![Detail of the printed Monetarium wall: hands, rayed cubes and the Jefferson Memorial](/media/responsive/c67b148dbf7a4e1d-960.webp) ![Detail of the printed Monetarium wall: a hand dropping coins into an open hand, in white line on navy](/media/responsive/9421b33d4a77a73d-960.webp) ![Detail of the printed Monetarium wall: oak leaves in white line on black](/media/responsive/a88353ea04e78494-960.webp) ![Monetarium 2 · Highlights, opening frame](/media/responsive/41c610e15d06ee91-960.webp) [![Fireside chat · Michael Selig, opening frame](/media/responsive/c4b3598000be71ef-960.webp)Fireside chat · Michael Selig](https://www.youtube.com/watch?v=DbD1LwxGXPU) [![Roundtable · Intro to Reserve, opening frame](/media/responsive/7f7f48f0f9d4672f-960.webp)Roundtable · Intro to Reserve](https://www.youtube.com/watch?v=MCW3nTbuUfQ) ### Monetarium Dialogs ![Monetarium Dialogs backdrop: the Washington skyline, with the Capitol, the Washington Monument and the Jefferson Memorial, in white line on navy](/media/responsive/26afd97572bc6518-960.webp) ![Monetarium Dialogs set: two armchairs and a table in front of the skyline backdrop](/media/responsive/10a03ee6db19b9cd-960.webp) ![Top-down room layout for Monetarium Dialogs: a rectangular stage at the upper centre, seven circular tables in two rows, and smaller equipment marks at the front and back. No dimensions or key are shown.](/media/responsive/02d6f3c312f04303-960.webp) [![Monetarium Dialogs · The dollar’s global dominance, opening frame](/media/responsive/ae75e604b4f9f176-960.webp)Monetarium Dialogs · The dollar’s global dominance](https://www.youtube.com/watch?v=EheFyt5EtEs) [![Monetarium Dialogs · America’s unspoken debt crisis, opening frame](/media/responsive/bf00cfe5523aa16c-960.webp)Monetarium Dialogs · America’s unspoken debt crisis](https://www.youtube.com/watch?v=Qux-7amwvBA) ## Print and merchandise For the shirt, I kept the RToken cubes as a small front mark and recomposed the illustration into a restrained back print. The motifs carry the identity without a large logo dominating the garment. ### Merchandise ![Monetarium 2 shirt front with the small cube mark, on a navy tee](/media/responsive/81c8fed4068ca5ce-960.webp) ![Monetarium 2 shirt back with the hexagon artwork, on a navy tee](/media/responsive/79dd5143dd72ac02-960.webp) ![Monetarium 2 shirt artwork, vector: a hexagon with oak, hands, Jefferson Building, flag and Capitol, in white line on navy](/media/responsive/d79c710571a6acaf-960.webp) ### Speakers, agenda and screens I used a shared layout for speaker announcements, the agenda and stage screens, adapting the hierarchy to the information each format needed. ![Speaker announcement for Larry White, Monetarium Washington, June 19 to 21](/media/responsive/b67555efd193077a-960.webp) ![Monetarium 2 three-day agenda, designed for the event screens](/media/responsive/48d425921e93f21b-960.webp) ![Monetarium 2 stage screen announcing the next speaker, Larry White](/media/responsive/ea24716926d5945a-960.webp) ![Speaker announcement for Eric Balchunas](/media/responsive/ec09a249dc886376-960.webp) ![Speaker announcement for Michael Selig](/media/responsive/2bbc9888187bd156-960.webp) ![Speaker announcement for Quinn Thompson](/media/responsive/2e3be93eac9ae345-960.webp) ![Speaker announcement for Romina Boccia, Monetarium Washington, June 19 to 21](/media/responsive/c3e250a88a4a8f23-960.webp) ![Agenda slide: Friday June 20 speakers, with their portraits](/media/responsive/38358416111b9ed1-960.webp) ![Register today card: Monetarium 2, Washington D.C., June 19 to 21, over the illustrated wall](/media/responsive/c493e527f8e121d3-960.webp) ![Monetarium 2 screen slide: Next speaker, Eric Balchunas, The history of ETFs and lessons for DTFs](/media/responsive/eb64a0d657308672-960.webp) ## Motion ## The first edition · 2024 The first edition began with a quilt of drawings about energy, nature and exchange. The 2025 identity carried that approach into Washington’s architecture and a wider set of event applications. ![Monetarium 2024 square artwork: the sun above, roots below, flowers, fire and water around a circle, with MONETARIUM at the centre, in white line on blue](/media/responsive/cfd01116441caded-960.webp) ![Monetarium 2024 banner: a quilt of white-line drawings on blue (gears, water wheels, waves, fields, a skyline) with MONETARIUM, July 19-21, San Francisco, hosted by Confusion Capital](/media/responsive/76a0a27877c003d6-960.webp) ![Monetarium 2024 banner: a sun with rays in white line on blue, as posted by Reserve](/media/responsive/ab48e0e2af2c2663-960.webp) [Reserve’s announcement · June 2024](https://x.com/reserveprotocol/status/1803807545162973548) ## Credits Art direction, illustration, graphic design, logo, lettering, motion Catalina Vásquez Audiovisual production Rino Arreaza Rodolfo Castillo Dialogs room plan Rino Arreaza [Next case Reserve_Brand design, illustration and digital experiences_ ![A vault surrounded by stacked geometric forms, illustration for investors](/media/responsive/5e3485fdd4a1b078-960.webp)](https://kathiuska.com/work/reserve/) Source: https://kathiuska.com/work/monetarium/