I give human form to things that are hard to picture.

Art director and senior brand designer working across illustration, motion and visual storytelling, most recently in fintech and emerging technology.

Selected work

Monetarium 2025 photowall installed at the event, original uncropped photograph Monetarium 2025Art direction Washington’s monuments, redrawn for the future of money Isometric illustration for launching a DTF ReserveIllustration to brand design From a dollar app to onchain index products Uglyman action figure with limited-supply stickers UGLYCASHCharacter and campaigns A character for a brand that chose to stay ugly Wake+Make coffee bag and Upwork mug on yellow Upwork, Wake+MakePackaging illustration The quiet minute before the working day Modern Colombia collection overview Canva RepresentsIllustration collection The street as Colombia’s living room All work Explore more projects→

Brands I have worked with

  • Snapchat
  • Airbnb
  • Upwork
  • Adobe
  • Amnesty International
  • Avianca
  • Alcaldía de Medellín
  • Fiesta del Libro y la Cultura de Medellín

Practice

  • Art direction

    Concepts and creative direction for launches, campaigns and events, through to the final asset.

    Monetarium 2025

  • Visual systems

    Identities, illustration languages and toolkits that other teams can extend.

    Reserve

  • Motion

    Launch films, loops and social animation, frame by frame or cut-out.

    Snapchat

  • Illustration

    Characters and images that give an abstract product something to hold on to.

    Canva Represents

  • Objects

    Apparel, merchandise and printed editions, from design and production to the shoot that launches them.

    Wake+Make