Coocine
An identity and website for a film cooperative
Coocine is a film cooperative in Santa Elena, Colombia, where people share knowledge, spaces and resources to make cinema. I designed its identity and website around that collective way of working, and photographed members for the directory. The direction gives the cooperative a recognisable presence while keeping its people and films at the centre.
- Client
- Coocine · Colombia
- Deliverables
- Logo design
- Brand manual
- Desktop and mobile web design
- Directory portrait photography
A shared frame
The camera frame became the starting point: a simple boundary that brings different perspectives together. I enclosed the name in brackets and kept the wordmark restrained. It gives the cooperative a shared signature without imposing a visual style on the films it supports.
Choosing Archivo was also a conceptual decision. Its open-source licence reflects the cooperative’s commitment to solidarity and shared resources. Its sturdy letterforms give the name presence; the same family brings continuity to the website.
I took the palette from the experience of watching a film: the black of the screening room and the mustard yellow of subtitles. Black gives the images space; yellow guides the eye towards the places where visitors can take part.
A brand others can work with
I translated the identity into a brand manual: clear space around the logo, a typographic hierarchy and layouts for screenings, workshops and residencies. The frame stays recognisable while the film, the date or the programme takes the lead.
An open house for cinema
The website had to convey both a place and a way of working. The opening shot situates the cooperative in its landscape; the rest of the design turns that invitation into clear routes to a residency, a service or a collaborator. I used generous images, direct typography and a restrained palette to hold together its different activities.
Many faces, one collective
The portraits bring the cooperative’s identity back to the people who give it meaning. I photographed members outdoors, with the landscape as a shared setting. Black and white and a consistent framing unite the series, while gestures, clothing and expressions preserve each person’s individuality.
From a face to a collaboration
On desktop, the portrait grid presents the collective at a glance. On mobile, it narrows to a browsable sequence with individual profiles for each member’s practice, films and contact details. I kept the portrait scale consistent so the shift in screen size preserves an equal presence for each person.
