Selected work

Monetarium 2

An illustrated identity for conversations about the future of money

Art direction, brand design and motion
Monetarium 2 key artwork: Washington monuments, oak leaves, hands and modular cubes

Monetarium 2, organised by Confusion Capital, brought economists, policymakers and developers together in Washington, D.C., for three days of conversations about money. I developed the event’s identity, from the logo and key illustration to stage backdrops, print and animation, working with the audiovisual production team.

Company
Confusion Capital
Place
InterContinental – The Wharf, Washington, D.C.

Deliverables

  • Key artwork
  • photowall and backdrops
  • speaker cards, agenda and screens
  • shirt graphic
  • print assets
  • title sequences and lower thirds
  • event logo

An illustrated identity

Washington’s monuments, oaks and cherry trees connect the longevity of its institutions with the city’s landscape. The hands suggest exchange between people; the cubes refer to Reserve’s proposal to combine different digital assets in a single asset.

Monetarium 2 composition: oak, monuments, hands, stars and cubes
Three isometric modular cubes, white linework on navy
Branching geometric tree drawn in pale lines against dark blue
Three outlined cubes with rays spreading across blue
Blue panorama combining trees, monuments, stars, geometry and textured fields
Dark-blue skyline artwork with the Capitol dome and distant buildings
Panoramic dark cityscape with architectural outlines and textured hills
Dark illustrated landscape with tiny figures among layered hills

Stage, print and objects

Wide auditorium view with two speakers beneath a Monetarium 2 screen
Printed Monetarium 2 backdrop extending across an interior wall
Two speakers seated before the illustrated branching-tree stage backdrop
Close-up of a seated speaker against the illustrated event backdrop
Horizontal Monetarium 2 announcement with pale architectural drawings on dark blue
Presentation board comparing three event spaces with photographs and backdrop proposals
Front view of the installed illustrated Monetarium 2 photo backdrop
Close-up of backdrop line art showing classical architecture and geometric cubes
Backdrop detail with outlined stars above architectural drawings
Backdrop detail with fine texture, crossed marks and geometric outlines
Backdrop detail with a branching tree and small outlined stars
Backdrop section combining hands, geometric cubes and a classical monument
Larry White speaker announcement with portrait and Monetarium event details
Monetarium 2 registration announcement with architectural line art
Romina Boccia speaker announcement with portrait and event details
Vertical dark merchandise graphic combining a tree, monuments and geometric panels
Front of a dark T-shirt with a small pale chest wordmark
Back of a dark T-shirt with the tall illustrated event graphic
Printed dark T-shirt back showing the vertical illustrated event graphic
T-shirt chest detail with three pale outlined cubes
Two speakers at a table before the illustrated Capitol backdrop
Meeting participants seated around a large rectangular table
Monetarium speakers schedule with a grid of portraits
Dark Monetarium roundtable schedule with session titles
Auditorium screen displaying a Larry White talk introduction
Audience facing a stage discussion beneath the Monetarium screen
Monetarium 2 illustrated photowall installed at the Washington event
Animated question reading How should money work today on dark blue
Animated question reading How could it work tomorrow on dark blue

Motion

Monetarium 2 · Highlights, opening frame
Fireside chat · Michael Selig, opening frame
Roundtable · Intro to Reserve, opening frame
Monetarium Dialogs · The dollar’s global dominance, wide shot of the two speakers in front of the illustrated Capitol backdrop
Monetarium Dialogs · America’s unspoken debt crisis, opening frame

Speakers, agenda and screens

Speaker announcement for Eric Balchunas
Speaker announcement for Michael Selig
Speaker announcement for Quinn Thompson
Speaker announcement for Romina Boccia, Monetarium Washington, June 19 to 21
Agenda slide: Friday June 20 speakers, with their portraits
Register today card: Monetarium 2, Washington D.C., June 19 to 21, over the illustrated wall
Monetarium 2 screen slide: Next speaker, Eric Balchunas, The history of ETFs and lessons for DTFs

Motion variations

The first edition · 2024

For the first edition, in San Francisco, I explored wealth through the forces of nature, energy and exchange. In 2025, I returned to that visual language, incorporating Washington’s architecture and landscape.

Blue line-art panorama of monuments, geometry and landscape motifs
Vertical blue Monetarium poster with circular line art around stacked lettering
Monetarium horizontal announcement with blue line art and event details
Reserve event webpage showing blue Monetarium artwork and registration details
Blue speakers announcement with a flowing-line panel and explanatory text
Blue Monetarium contact panel with architectural line illustration below
Monetarium event listing with blue illustrated artwork and date information
Blue Monetarium 1 poster with geometric, landscape and architectural line motifs

Credits

Art direction, illustration, graphic design, logo, lettering, motion
Catalina Vásquez
Audiovisual production
Rino Arreaza
Rodolfo Castillo
Dialogs room plan
Rino Arreaza
Next case ReserveBrand design, illustration and digital experiences A vault surrounded by stacked geometric forms, illustration for investors