Upwork, Wake+Make
The quiet minute before the working day
Upwork and Red Bay Coffee commissioned an Artist Series for International Coffee Day 2021. I illustrated one of the coffee bags, within a campaign led by Upwork’s creative team.
- Client
- Upwork, with Red Bay Coffee
- Role
- Illustrator
- Year
- 2021
Deliverables
Packaging illustration
Concept
The Colombian mountains and the quiet focus of a first cup of coffee.
From drawing to the coffee bag
I drew on the morning view of the Colombian mountains to illustrate the transition from rest to creative work. The landscape carries that idea from the drawing to the printed coffee bag.
The Artist Series
The Artist Series brought together five illustrators and a hand letterer. QR codes on the packaging linked clients to the artists’ Upwork profiles. My contribution was the illustration; the lettering and campaign direction were separate roles.
Campaign
Packaging illustration: Catalina Vásquez. Campaign film: Upwork’s creative team.
Campaign results
Campaign results reported by Upwork; not attributed to my illustration alone. The One Club, ADC Awards · Upwork · Upwork blog
Credits
- Executive creative director
- Patrick Holly
- Creative directors
- Rebecca Faulkner
Nick Scarlet - Design director
- Stephanie Munoz
- Bag illustrators
- Andrea Bojkovska
Anthony Orozco Matamoros
Catalina Vásquez Salazar
Kiki Ljung
Polina Zimina
Sérgio Bergocce - Coffee
- Red Bay Coffee, Oakland
Credits
- Bag illustration shown here
- Catalina Vásquez Salazar
- Wordmark
- Sérgio Bergocce
- Creative direction
- Rebecca Faulkner and Nick Scarlet · Upwork
- Design direction
- Stephanie Munoz · Upwork
- Campaign film
- A.J. Riggins · Director and producer
