Snapchat
National pride in five-second loops
National pride in five seconds, for audiences in several countries whose independence days fall close together but share little else. Each loop had to work on a phone, without sound.
- Client
- Snap Inc.
- Teams
- David Castaño, Pablo Sánchez
- Role
- Illustration and cel animation; creative direction for Mexico and Central America
Deliverables
Mass Snaps · filter · stickers
Concept
Each country through its own dress, colours and people.
Motion
Five-second loops for Independence Day.
Mexico and Central America
More from the project
Independence Day
The same loop structure, redrawn for each country.
In use
- Mass Snaps and stickers for Independence Day in Argentina, Colombia, Paraguay and Peru.
- A loop, a filter and stickers for Mexico and Central America, under her creative direction.
Credits
- Illustration, cel animation, creative direction (Mexico and Central America)
- Catalina Vásquez
- Animation; cut-out and compositing
- David Castaño
- Colour assistant
- Pablo Sánchez
